The 9 Best Hair Masks for Every Texture (2025)

"This mask makes my frizzy, unruly hair calm down and listen, for once," says Bazaar beauty director Jenna Rosenstein of this drugstore buy. "It works in literally one minute to add shine, slip, and frizz control, so my hair is easy to detangle and style." Just in case you're not convinced, she says, "It’s truly the only hair mask to try if you want instant repairing results."

• Best for: All hair types
• Size: 9.2 oz

Customer review: "This is a superb product that works as well as Olaplex or other higher priced brands. Wash your hair, get the water out, and leave it on your damp hair for a minute or two. The thick cream washed out completely, and left me with shiny, soft, healthy looking hair. A total win. I'd buy this product again." —Donato K.

"I just finished this hair mask and loved it!" Rosenstein says of this formula from Kérastase. "Not only does it smell amazing (seriously, I could smell the floral notes for days), but it helps prevent hair breakage with ingredients like arginine, edelweiss extract, and ginger root extract, so you can grow it longer and healthier."

• Best for: Fine, Medium, and Thick
• Hair texture: Straight, Wavy, and Curly
• Size: 6.8 oz

Customer review: "Wonderful! This masque makes my hair feel so soft! I use it once a week and look forward to it! For reference I have fine, low porosity hair. I have alot of it though. Doesn’t weigh it down and styles beautifully. Love all my products!" —Jamie

"K-18 Hair Mask is another great choice for a mask to keep the hair healthy and strong after coloring hair," says Pasi. And because it's a leave-in, you don't need to take an extra-long shower to see the strengthening results.

• Best for: Fine, Medium, and Thick
• Hair texture: Straight, Wavy, Curly, and Coily
• Size: 1.7 oz

Customer Review: "Immediately after using this product, you can tell that the hair gets less tangled and feels healthier for up to a week! I am using it about every 1-2 weeks. One pump per use so it actually lasts quite long." —Barbara C.

Pasi says she would recommend this mask from Shu Uemura to clients. "It’s deeply restorative and combats damaged hair, whether it’s heat-related or chemically damaged," says the stylist.

• Hair Types: Medium and Thick
• Hair Textures: Coily, Curly, Straight, and Wavy
• Size: 6 oz.
  

Customer review: "I’ve used this mask twice now, and omg, I’ve tried countless masks from various brands, and none have worked in my hair. This mask has already made such a difference in two uses I am blown away, it’s a little small, but definitely worth it so far." —ToriaV33

"This nourishing hair mask has become my new favorite in recent months," says Bazaar beauty commerce editor Tiffany Dodson Davis of the formula from Tracee Ellis Ross's haircare line."Not only does a little go a long way, but my hair instantly feels fortified and deeply hydrated after I rinse it out. And did I mention it’s just $25?"

• Hair types: Fine, medium, and thick
• Hair textures: Curly and coily
• Size: 11 oz.

Customer review: "I used this once and it really helped to detangle my hair when taking braids down and I notice a lot less breakage." —Alaina23

This ultra-lightweight mask is one of my personal favorites. I love using it in the shower, of course, but I'll also run a little bit (about a nickel-sized dollop) through my ends and braid my hair for an overnight treatment. When I wash my hair in the morning, it's extra soft.

• Best for: Straight, Wavy, Curly, and Coily
• Hair types: Fine, Medium, and Thick
• Size: 5 oz

Customer review: "I absolutely love this hair mask! My hair is long and dry, so I am always looking for hydration whenever I can, and this does it perfectly! The scent is amazing and is the perfect blend of fruity and spicy! I love that I can leave it on for 5 minutes or twenty and it still leaves my hair looking hydrated, silky smooth, and fresh!" —AlysaM26

This chai-inspired hair mask had me at the first whiff—it smells that delicious. And it's amazing for when I want loads of shine too (which is always). As someone with finer hair, I love that it lends a glossy look without weighing my hair down.

• Best for: Straight, Wavy, Curly, and Coily
• Hair types: Fine
• Size: 8 oz

Customer review: "This chai-scented hair mask is a dream! It made my hair feel super soft, look extra shiny, and helped tame the frizz without weighing it down. My color looked more vibrant after just one use. Plus, the scent is so cozy and comforting—like a warm cup of chai in a shower moment. Total win for fine hair!" —karlasamberino

Dodson says this mask from Sisley is a "regular" in her haircare routine. "Its creamy formula quickly sinks into my dry 4A hair to replenish it with moisture, and nicely works in five minutes—perfect for days when I don’t have endless time to spend in the shower," she says.

• Hair types: Coily, curly, color-treated, fine, straight, wavy
• Size: 4.4 oz

Customer review: "After using this product once a week for 3 weeks, I have seen instant results! My hair is healthier, shinier and feels softer. Completely nourished! As my hair is naturally wavy and fine, it is hard finding products that work from the root. And this one certainly does! Super impressed." —Leanne

This argan-infused mask is great for all hair types, but it's designed to keep curls looking and feeling their best. "This mask hydrates and strengthens curls without weighing them down," says Malwina Augustyn, a hairstylist and curl expert at Ouidad Salon in New York City.

• Hair types: All curl types
• Size: 7.8 oz

Customer review: "Restored my fine, curly, color-damaged, waist-length hair. Love this product. I use it 3 times a month after using a clarifying shampoo." —Dee B.

The main thing is the consistency of the product. "A hair mask is much more concentrated, which allows for deeper penetration to the hair cuticle, whereas a conditioner would be used for more daily use and only gets surface-level coverage," explains Pasi.

But a mask also goes further in repairing hair. "Conditioner helps with detangling and adds moisture, but doesn’t deeply repair your hair," adds Augustyn. "Hair mask is a stronger, deeper treatment for repairing and moisturizing. It works deeper into your hair to fix damage."

Each product will have different directions, so read the packaging for specifics. But generally, here's what Augustyn recommends:

1. Wash your hair with shampoo and towel-dry it to remove excess water.
2. Apply the mask to damp hair, focusing on the ends. Leave it on for about five to 15 minutes.
3. Rinse thoroughly with warm water, and you can use your regular conditioner after if you want.

And how often should you use a mask? "Typically, I would suggest you use a hair mask once or twice weekly, depending on the amount of damage or dryness my client is experiencing with their hair," says Pasi.

• Malwina Augustyn is a hairstylist and curl expert at Ouidad Salon in New York City.
• Chloe Pasi is a senior stylist at NYC THE TEAM hair salon in New York City founded by Michelle Hong.

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