41 premium beauty products from Amazon our editors can’t live without | CNN Underscored (2025)

Table of Contents
Youth To The People Superfood Kale and Green Tea Cleanser Isle of Paradise Self-Tanning Drops Coola Makeup Setting Spray With SPF 30 Clinique Almost Lipstick in Black Honey Elemis Dynamic Resurfacing Facial Pads Redken Acidic Bonding Concentrate 24/7 Night and Day Serum Caudalíe Vinoperfect Brightening Dark-Spot Serum Laneige Cica Sleeping Mask Stila Stay All Day Waterproof Liquid Eyeliner Embryolisse Lait-Crème Concentré Face Cream and Makeup Primer Anastasia Beverly Hills Stick Blush Laneige Lip Sleeping Mask Urban Decay 24/7 Moondust Glitter Eye Shadow IT Cosmetics Confidence in a Cream Anti-Aging Moisturizer Borghese Advanced Fango Delicato Moisturizing Mud Mask Caudalíe Resveratrol Lift-Firming Night Moisturizer Viktor & Rolf Good Fortune Eau de Parfum Color Wow DreamCoat Supernatural Spray Kiehl's Ultra Facial Cream Bio Ionic Long Barrel Styler Tatcha Indigo Calming Cream Murad Rapid Dark-Spot Correcting Serum Laneige Refillable Cream Skin Toner Hourglass Phantom Volumizing Glossy Balm Shiseido Urban Environment Sunscreen Mario Badescu Facial Spray With Aloe, Chamomile and Lavender It Cosmetics CC+ Cream Natural Matte Foundation La Roche-Posay Gentle Foaming Cleansing Oil R+Co Ring Tone Ultra Defining Gel Crème Verb GhostHairOil ghd Original Styler 1-Inch Flat Iron Dr.Jart+ Cicapair Tiger Grass Color-Correcting Treatment Olaplex No. 7 Bonding Oil Sol de Janeiro Beija Flor Elasti-Cream Urban Decay Big Bush Volumizing Tinted Brow Gel Living Proof Curl Definer Clinique Moisture Surge Face Moisturizer Goldie Locks Signature Shampoo and Conditioner Duo Colorescience Sunforgettable Total Protection Face Shield Flex SPF 50 Redken All Soft Shampoo and Conditioner Set Kérastase Discipline Maskeratine Hair Mask FAQs Why trust CNN Underscored Latest Articles More recommendations Deal of the Day References

All products are independently selected and reviewed by CNNUnderscored editors. When you buy through links on our site, we may earn a commission. Learn more

Beauty

By Sophie Shaw, CNN Underscored

Published 1:15 PM EDT, Fri May 16, 2025

41 premium beauty products from Amazon our editors can’t live without | CNN Underscored (1)

Editor Recs

Everyday products we stand by. Explore the series

As much as we love a trip to Sephora, sometimes you just don’t have the time and need your favorite beauty products delivered to your door. That’s why Amazon’s dedicated Premium Beauty collection has been a lifesaver more than a few times. No, really — a bunch of our editors’ favorite premium and luxury makeup, hair care and skin care products are basically on-demand thanks to Amazon Prime’s fast and free shipping.

From silky hair oils to essential sunscreens to Korean beauty hits, here are our absolute favorite Amazon beauty finds.

Sophie Shaw/CNN Underscored Related article 20 beauty products our editors can’t stop buying at Nordstrom

Youth to the People's Superfood Facial Cleanser is currently my go-to in my skin care routine. I love the pump dispenser, which makes it a breeze to use when I'm rushing in the morning. It's gentle, and it's even refillable so you can keep using the same glass jar. With a mix of soothing antioxidants, this cleanser is basically like a green juice for my skin. — Tamara Kraus, senior lifestyle editor

I'm someone who self-tans all year long and I love these tanning drops for my face. They have a little bit of a learning curve, since you can't see right away where you've applied it, but I usually mix some drops into my evening moisturizer and wake up looking like I spent a day outdoors. The tan usually lasts four or five days after washing my face both morning and night. Plus, since I only end up using a couple drops, the bottle lasts me a long time. Ellen McAlpine, updates writer

I'm all for a multitasking beauty product, which is why I love this light setting spray that's also a sunscreen mist. I use it all year round, but it's especially great for summertime. Spritzing it over my makeup makes it easy to freshen up and reapply sunscreen throughout the day. — Sophie Shaw, beauty and fashion editor

This cult-favorite lipstick-ish product is almost always in my purse. The deep-berry shade is universally flattering — I promise it goes on much lighter than it looks in the tube. In fact, it’s almost sheer, but it's definitely buildable if you’re after more pigment. Best of all, it’s super moisturizing, and I’ve often found myself reaching for it instead of a ChapStick. It’s a classic for a reason! — Chelsea Stone, editorial director

Rachel Dennis/CNN Underscored Related article Love Clinique’s Black Honey lipstick? Try these other berry-hued tints experts recommend

After using these every other day for two weeks, I really noticed the difference in the surface of my skin, so it quickly became part of my usual skin regime. Unlike other exfoliators I have tried, these are really gentle on my sensitive skin, and I feel like my skin has become brighter and like I've been drinking gallons of water when I actually haven’t been. — Rachel Quigley, managing editor

I’ve been loving this hair serum from Redken. It can be used on damp or dry hair, so it’s super easy to incorporate into my styling routine on wash days or in between. It adds softness and shine while protecting from damage and breakage. Best of all, it doesn’t weigh my hair down one bit, and I have stick-straight hair that can easily look stringy. Even applied on my dry hair, it absorbs easily. My favorite way to use it, though, is as an overnight treatment so I wake up with smooth, shiny hair. — Sophie Shaw, beauty and fashion editor

I have sensitive skin and can’t tolerate most vitamin C serums, so this is the perfect alternative for me to help with acne scarring and even out my skin tone. After seeing positive results in just a few short months, I’ll keep replenishing this luxe item (even though everything else in my routine is more budget-friendly). — Elena Matarazzo, associate deals editor

My skin loves Laneige, and any time I feel like my skin barrier needs a little extra boost, I grab one of the brand's sleeping masks. I use this cica mask to help soothe redness in the summer and rehydrate my skin in the winter. A little goes a long way with this cream, and it gives my face the extra bit of pampering it needs so I wake up feeling fresh and free from new breakouts. Jillian Tracy, associate editor

Best Tested

For those looking to achieve the perfect cat eye, this Stila liner is a go-to (not to mention, our pick for best liquid eyeliner). I’ve been using it for over a decade and can attest that it lasts all day, no smudging or irritation. I particularly love the ultra-fine microtip version for even more precision. —Chelsea Stone, editorial director

I've been experimenting with different skin care brands, but I keep coming back to the French classics like the Embryolisse moisturizer that I use alongside the A313 Vitamin A Pommade. I'm sure many of the popular brands are just as great, but this combination is the one that works for me to keep my skin hydrated and clear of blemishes. Plus, the Embryolisse is not greasy and is super light on my skin. Michelle Rae Uy, testing and updates writer

This Anastasia blush gives me the perfect flush, and I love how compact the packaging is. It’s easy to travel with and takes up little space in my (admittedly) cramped beauty drawer. Plus, the other end has a convenient brush for blending. The formula needs to be warmed up on your hand a little bit, but then it’s smooth and buildable on the skin. Ellen McAlpine, updates writer

Ever since taking Accutane ... twice ... my lips have never recovered. Regular ChapStick doesn’t cut it these days; I now need ultra-moisturizing, thick salves to save my chapped lips. Most of my nightly routine consists of me slathering my skin in mountains of Aquaphor. When I discovered Laneige’s luxurious lip mask, I couldn’t believe I didn’t own this product sooner. It hydrates my lips and keeps them soft all night long. Plus, you can’t beat the yummy berry flavor. Carolina Gazal, associate testing writer

Read our review

Glitter eye shadow is not an everyday thing, but when the right occasion presents itself, I reach for Urban Decay’s offerings. I have both the Space Cowboy and Lithium shades from the Moondust line and find both to be perfectly eye-catching (read: not tacky) for those moments when extra sparkle is warranted. — Chelsea Stone, editorial director

I bought this cream at a 40% discount last year on Cyber Monday, and unfortunately, I’m hooked now. Fortunately, it often goes on sale, so I always have my eye out for deals so I can stock up. I use this cream every night, as it is on the thicker side, but I wake up feeling super hydrated, and I noticed a reduction in my fine lines after using it for a month (hence why I’m hooked!). I always recommend this to my friends. — Rachel Quigley, managing editor

Molly Flores/CNN Underscored Related article We tested 8 moisturizers for dry skin. Our favorite is a $17 drugstore cream

Normally, mud masks dry out my skin, but this one from Borghese doesn’t. Kaolin clay detoxifies the skin while hyaluronic acid, aloe and chamomile extract soothe and moisturize. It’s truly the best of both worlds and my go-to treatment after I’ve been traveling. — Tamara Kraus, senior lifestyle editor

I love many of Caudalíe's skin care products, but the Resveratrol-Lift moisturizers might be my all-time favorite. I've been using both the day and night creams for a little over six months, and my skin has never been better. I also love that I can buy refills and reuse the jar to waste less packaging. — Amina Lake Abdelrahman, home and gifts editor

This has been my go-to fragrance for every special occasion or big event since I received it for the holidays last year. It has the sweetest, yet light, scent. It's not too overpowering, but I still get tons of compliments. I have the smallest version, but it's lasted for a long time. — Gabby Triolo, social coordinator

Turns out frizzy hair types can have sleek blowouts too! I swear by this Color Wow spray for giving my hair a smooth, glossy coat that not even humidity can disrupt. It doubles as a heat protectant, nixing an extra step from my routine. During the summer, I use the brand’s extra-strength formula to really lock things in. — Jacqueline Saguin, editor, deals

I’ve said it before and I’ll say it again: The Kiehl’s Ultra Facial Cream is the GOAT of my skin care routine — and I’ve been using it for over a decade. It’s the perfect gel-cream consistency for my combination skin, keeping me hydrated but not greasy. I know that even when I’m testing products with more intense active ingredients, I can always rely on this moisturizer to help my skin stay balanced. — Sophie Shaw, beauty and fashion editor

I get my naturally frizzy hair straightened with keratin about three times a year, and when I want it to be curly for a big event or just to switch things up, it’s really difficult to find something that holds the curl. But the Bio Ionic styler does the trick. Even after a few hours, my curls are still bouncy and frizz free, and [the styler is] really easy to use. Salon-worthy curls in just 20 minutes. — Rachel Quigley, managing editor

Sophie Shaw/CNN Underscored Related article The best curling irons for bouncy, full hair, tested and reviewed

I know this moisturizer is a major splurge, but hear me out: A couple of years ago, during a particularly dry and harsh winter, my ultra-sensitive skin broke out in a nasty case of eczema. My face was red, peeling, swollen, splotchy and painful, and most moisturizers I tried seemed to make it worse. I bought this pricey cream in a moment of desperation, and it was the only thing that saved my skin. When I say it was the only relief I found, I mean it. Thanks to its colloidal oatmeal, an FDA-designated protectant for irritated skin, and Japanese indigo extract, I was back to normal in no time.— Chelsea Stone, editorial director

Listen, I know you’re not supposed to pick at your skin. But sometimes breakouts and, thus, picking happens, and then you’re left to pick up the pieces. When the ghost of a blemish haunts my face, I turn to this dark-spot correcting serum from Murad. It helps fade post-zit marks and assuages my guilt over the damage I’ve done to myself. — Chelsea Stone, editorial director

Recently, I was having a spell of super-dry skin and this Laneige product really came in clutch. Hydrating and nonirritating, it was perfect for calming my sensitive skin. I also love that there is a refillable option so I don't have to buy a whole new bottle when I run out. — Jillian Tracy, associate editor

This is one of my favorite lip products of all time. It’s glossy without looking childish, and the color is vibrant. Unlike most lipsticks that can dry out your lips, this balm is moisturizing. The color Sense is perfect for daily wear because it gives that “your natural lips but better” look. — Lindsey Smith, newsletter editor

The struggle to find an SPF that sits well under makeup is real, but thankfully, this Shiseido sunscreen came to my rescue. As someone with dry skin, I was excited this sunscreen has hyaluronic acid [that leaves] my skin feeling and looking hydrated. The product feels like a cross between a serum and a cream, and has just the slightest sunscreen scent. As soon as my bottle ran out, I ordered another one. Ellen McAlpine, updates writer

Sophie Shaw/CNN Underscored Related article 20 editor-favorite sunscreens that actually make us want to put on SPF

I use this aloe spray for absolutely everything. I spritz it on my face or on the back of my neck on hot days when I need to cool down, I spray it over my makeup for a dewy look or I even put some on my pillow for a calming effect as I’m trying to fall asleep. On the flip side, I spray it on clothes that need to be freshened up. I always have a bottle in my handbag, by my bed or at my desk in case I need a quick pick-me-up. — Rachel Quigley, managing editor

I've been using the It Cosmetics matte CC cream for a long time — probably almost five years. It's pretty full coverage, but it's easy to apply for lighter coverage too so that my freckles still show through. It's worth noting that the brand recently revamped this product's formula, but I haven't noticed much difference. — Amina Lake Abdelrahman, home and gifts editor

The French-founded skin care brand makes some of my favorite no-frills formulas. As someone with dry, [eczema-prone] skin, I’m very selective with what I bring into my routine. However, my temperamental skin loves [this product from] La Roche-Posay when I double cleanse. It’s a gentle oil to foam that melts away makeup and dirt from the day, leaving my skin feeling clean without taking all the moisture with it. — Jacqueline Saguin, deals editor

When I went to New York this summer, my hair was touching my back. When I left, it barely reached my chin. The stylist I went to used R+Co Ring Tone to define my thick, wavy hair in this new style after the big chop. I added it to my Amazon shopping cart as soon as I got home. I love how this gel offers hold without creating a heavy buildup of product. My hair is still adjusting to this new length and using Ring Tone helps eliminate frizz and keep the shape I’m after. Gareen Puglia, associate testing writer

I recently took a travel-size version of this to Europe, and it was a lifesaver. I have a lot of hair, and it can get pretty frizzy even if it’s not super humid outside. I love that the moringa oil tames hair without weighing it down like other anti-frizz serums I’ve tried. — Tamara Kraus, senior lifestyle editor

Molly Flores/CNN Underscored Related article Struggling with dry hair? Hair experts say prickly pear oil can help

I've tried countless hair straighteners over the years and none of them work as well as the ghd Original Styler. I've had the same one for 10 years, and it still works as well as it did when it was brand-new. It straightens my frizzy hair without damaging it and also gives it a slight curl or wave when I want to change it up. [This is one of] my holy-grail hair tools. — Rachel Quigley, managing editor

Redness is an issue for me year-round, but this Dr. Jart cream does a great job at neutralizing it and helping to give me a more balanced and even-looking skin tone. When I'm running errands or just don't feel like donning a full-glam look, this and a little spot concealer instantly make me feel effortlessly pulled together. It also has SPF 30, so on the off chance I forgot my daily sunscreen, I at least know I've got a little bit of added sun protection. — Jillian Tracy, associate editor

I can distinctly remember using this oil for the first time. It was a humid, rainy day, and I snuck into a Sephora to find a serum that could tame my frizzy ends. I was shocked at the immediate smoothing effect this had and the shine it added to my dead ends. To this day, this is the only product that eliminates flyaways and keeps things under control when I flat-iron my hair. The best part? A few drops is all you need. — Carolina Gazal, associate testing writer

Everybody knows the Sol de Janeiro Bum Bum Cream, but I think this collagen-boosting body lotion deserves some love too. It makes my skin feel instantly smoother and softer, and thanks to a natural retinol alternative, it helps my skin look more youthful over time. And like all Sol de Janeiro products, you already know it smells amazing too. — Sophie Shaw, beauty and fashion editor

Read our review

I've been blessed with bushy brows, so they’re the focal point of my everyday look (though I didn't always want to enhance this feature when thin brows were in). While I don't need to fill my brows in by any means, I like to give them a little more definition with Urban Decay's Big Bush Volumizing Gel. It's waterproof, smudge-resistant and super buildable, so I can get the look I want, and it stays put even on the sweatiest summer days. —Tamara Kraus, senior lifestyle editor

New York City gets very humid in the summer, and my curly hair responds by ballooning out into a frizz-filled catastrophe. Desperate for a solution, I recently tried Living Proof’s new curl line, and I’ve found the definer to be totally adept at minimizing the frizz and adding shine and bounce without any crunchiness. The cream is great on its own, or sometimes I’ll pair it with a gel for some extra hold. — Chelsea Stone, editorial director

I’ve returned to this moisturizer time and again over the years. Its cream-gel formulation is super light and refreshing (especially in the summertime), and I feel like my skin literally drinks it up every time I put it on. If you’re looking for an oil-free, lightweight moisture boost, this one’s for you. — Chelsea Stone, editorial director

This shampoo and conditioner set was truly a game-changer for me. When I started using it at the beginning of this year, my hair immediately improved, becoming softer, shinier, and more manageable. It smells divine and a little goes a long way, so I can justify the price. — Rachel Quigley, managing editor

This tinted sunscreen comes out of the bottle white, but as you blend it in, it magically changes colors and adjusts to match your skin tone. Not only is it super satisfying to watch but it gives medium coverage, so whenever I wear this, I can forgo foundation. I feel like my skin always looks naturally enhanced when I wear it, and I love that it keeps my skin protected too. It comes in six flexible shades, so it can cover most skin tones. — Sophie Shaw, beauty and fashion editor

Read our review

I used to rely on drugstore shampoo and conditioner, but when I started getting my hair cut by curl specialists about two years ago, they recommended switching to this shampoo and conditioner duo from Redken. I've been using both ever since, and they've made a noticeable difference in my hair. My curl pattern is more consistent, my hair is easier to detangle and my strands never feel dry or brittle anymore. — Amina Lake Abdelrahman, home and gifts editor

Whenever my hair is feeling extra dry and unruly, I reach for this deep-conditioning mask from Kérastase. After leaving it on for 10 minutes (or more if I’m not in a rush), my curly, color-treated hair ends up shinier, smoother and more manageable. Unfortunately, that efficacy isn’t cheap, so I think of it as a splurge-y treat for my strands. —Chelsea Stone, editorial director

Sophie Shaw/CNN Underscored Related article 28 drugstore beauty products our editors always keep on deck

FAQs

Amazon has hundreds of pages of beauty products to suit all price points. The brands it carries varies from drugstore staples like L’Oréal Paris and Nyx to luxury names like Caudalie and Tatcha.

While this roundup has focused on premium products, our editors love bargain beauty finds too and we’ve also rounded up our favorite drugstore beauty products.

Amazon Premium Beauty is the retailer’s selection of beauty products from prestige name brands. On par with the selection available at beauty destinations like Sephora and Ulta, you’ll find pretty much any type of product you’re looking for. To name drop a few brands, Amazon’s Premium Beauty includes dermatologist-approved skin care from Murad, Obagi and La Roche-Posay; makeup from Hourglass, Clinique and Lancôme; as well as hair care from salon brands like Kérastase and Oribe.

Why trust CNN Underscored

CNN Underscored has a team of skilled writers and editors who have many years of experience testing, researching and recommending products, and they ensure each article is carefully edited and products are properly vetted. We talk to top experts when applicable to make certain we are testing each product accurately, recommending only the best products and considering the pros and cons of each item. For this story, beauty and fashion editor Sophie Shaw consulted her colleagues about their favorite beauty products from Amazon.

Sophie Shaw Editor, Fashion & Beauty

Sophie Shaw is Underscored's beauty and fashion editor. The Brooklyn-based journalist loves getting nerdy about skin care and, on the fashion side, delving into what viral trends are actually worth trying. (Ballet flats are a yes for her, but low-rise pants are a never.)

Latest Articles

30 best face sunscreens you’ll want to apply every day, according to dermatologists
41 premium beauty products from Amazon our editors can’t live without
I tested the viral Wavytalk thermal brush. I didn’t love it, but here’s why you might

More recommendations

parsely The best under-eye masks to depuff and hydrate, tried and tested
parsely 41 premium beauty products from Amazon our editors can’t live without
parsely 30 best face sunscreens you’ll want to apply every day, according to dermatologists
parsely Best sunscreens in 2025, tested by editors
parsely The 8 best heated eye masks for dry eye relief, according to experts
parsely 38 holy grail beauty products our editors can’t live without
parsely The best eye creams for mature skin in 2025, tried and tested
parsely I’m over 50 and never had Botox. This is the makeup I can’t live without
parsely 15 dermatologist-approved products to help with hair loss and thinning
parsely This Vitamin C face serum proves that good skin care doesn’t have to cost a ton of money
parsely The 42 best Korean beauty products for glowy skin, according to dermatologists
parsely We tested 8 moisturizers for dry skin. Our favorite is a $17 drugstore cream
parsely The 8 best nail files for flawless shaping, according to professional manicurists
parsely I tested the viral Wavytalk thermal brush. I didn’t love it, but here’s why you might
parsely Dr. Rishi Chopra’s anti-aging skin care favorites include this gentle $8 face wash

Note: The prices above reflect the retailers' listed price at the time of publication.

Deal of the Day

$40 $30 at Amazon

25% off

Thanks for signing up! Your welcome email is on its way.

Get the CNN Underscored newsletter

Receive product recommendations, reviews and deals three times a week.

By signing up, you agree to our Terms of Use and Privacy Policy.

41 premium beauty products from Amazon our editors can’t live without | CNN Underscored (2025)

References

Top Articles
Latest Posts
Recommended Articles
Article information

Author: Frankie Dare

Last Updated:

Views: 5319

Rating: 4.2 / 5 (53 voted)

Reviews: 92% of readers found this page helpful

Author information

Name: Frankie Dare

Birthday: 2000-01-27

Address: Suite 313 45115 Caridad Freeway, Port Barabaraville, MS 66713

Phone: +3769542039359

Job: Sales Manager

Hobby: Baton twirling, Stand-up comedy, Leather crafting, Rugby, tabletop games, Jigsaw puzzles, Air sports

Introduction: My name is Frankie Dare, I am a funny, beautiful, proud, fair, pleasant, cheerful, enthusiastic person who loves writing and wants to share my knowledge and understanding with you.